You've already bought that mascara. You hated it.
It's My Bag is the memory your brain doesn't have — for the products you love, the things the people you love love, and the gifts you'll never get wrong again.
Launching soon on iOS & Android.
The only app that tracks what you hated, not just what you loved. That mascara you bought twice and regretted both times. The fragrance that gave you a headache. The book everyone recommended that wasn't for you. It's My Bag remembers all of it — so you don't have to.
The only app that tracks dislikes as a first-class feature. Never buy something you've already decided against.
Build a real picture of what the people you love like — and don't like — so every gift is a good one.
A seven-grade system — from meh to five stars to heart — captures exactly how you feel about anything.
Shopping lists, wishlists, to-dos — all connected to your catalogue in one place.
Everything stays on your device. No account required. You control what you share and with whom.
Products, collections, recipes, beauty, books — organise whatever matters to you, your way.
Follow along — launching soon
Be the first to know when It's My Bag hits the stores.